For some organizations, their first exposure to public relations is in reaction to a crisis or an emerging issue. If not handled correctly, the reputation of the organization or individual can be permanently damaged.
It does not take long for a reputation to be tarnished, but can take months or years to repair.
It is important to work with a professional communicator to develop a communication plan before a crisis hits. This is an effective tool to help people understand their roles in a crisis.
When an issue emerges, Lockrey Communications can help mitigate problems by developing an internal communications strategy and media messaging. We can also provide important one-on-one media training for your spokesperson.